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Abhinav Sharma Participated in European Cooperative Market Research Project


During the kick-off meeting (6-8 October 2021), the Czech 🇨🇿 and German 🇩🇪 participants from University of West Bohemia, Pilsen & Hochschule Hof, University of Applied Sciences, respectively got to know each other and formed #schengen teams that dealt with various topics from the areas of #economic and #political framework conditions, Human Resources #HR, #digitization, #marketing and #logistics.


The participants showed their active involvement towards the project topics and made interactive sessions. The CMR project will be continued further with the #German 🇩🇪 and #Czech 🇨🇿 industrial visits in the month of November 2021 and will be concluded in January 2022 with productive outcomes and presentations.

The professors from both universities have been assigned to the respective 6 topics of the project to share their knowledge and guidance in order to make it successful.


Below are the details of the Project:

Schengen internal border: perception of impact of the measure against Covid-19 in the Czech-Bavarian borderland.


Topic 1: Cross-Border Economics

Topic 2: Political Aspects of Schengen and COVID-19

Topic 3: Human Resources – Recruiting and Manpower

Topic 4: Human Resources – Organization and Digitalization

Topic 5: Geo-Marketing and Sales

Topic 6: Supply Chain Management


Outdoor activities: Plzen city excursions and Pilsner Urquell Brewery tour

The joint course is supported and funded by the Euregio Egrensis with funds from the program Ziel ETZ Free State of Bavaria-Czech Republic and the European Fund for Regional Development.

Stay tuned!


Special thanks to Herr Martin Lochmüller (Hof), Frau Tina Wiegand (Hof), Herr Simon (Hof) and Herr Jiri Preis (UWB)


Detailed information:




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